Ronnee Sass has been promoted to the newly-created position ofvice president of publicity and promotion, theatrical catalogue, at Warner HomeVideo (WHV).
Formerly executive director of publicity and communications, Sasswill
continue to create and direct all publicity campaigns for thetheatrical catalogue division's 6,500-plus titles, including new-to-format,made-for-video and catalogue titles.
She will also assume responsibility for overseeing all third-partyretail promotions. Sass reports directly to WHV senior vice president andgeneral manager Jeff Baker and continues to work closely with senior vicepresident catalogue marketing George Feltenstein.
Sass has overseen campaigns for almost every current and recentbest-selling catalogue title the studio has released, including The WizardOf Oz, Gone With The Wind,and Citizen Kane.
She joined WHVin 1995 as manager of publicity. Prior to WHV she founded the Baltimore-basedindependent advertising and PR firm Wolff, Freed and Greenberg.