Any PR is good PR, eh?


I’ve never seen an indie film director (or any film director, for that matter) have to pitch their film while delivering the weather forecast. So I had to share this video of Septien director Michael Tully plugging his film along with the rain coming to Morristown.

(Full disclosure: Tully is an old friend of mine. But regardless of that, his film Septien is one of the most amazing things I’ve seen this year — it debuted at Sundance, and I caught it in Rotterdam). It’s now playing, rain or shine, at the IFC Center in New York.

The video is on the right or here.