Shorts International has announced that it will launch ShortsTV on the Sky platform from November 26,targeting 18-25 year old viewers who currently watch shorts online.
The channel will show films of all genres, from comedy to thriller, each less than 30 minutes. ShortsTV launched on Numericable's cable systems in France, Belgium and Luxembourg in February 2007.
Speaking to Screen International Carter Pilcher, Chief Executive of Shorts International said 'If you talk to someone over 35 they think shorts are quite cool, quite niche but if you talk to someone who is 18-20 all they see is short films, they get them online. Our channel is movies for those between 18-25 that watch new movies in the theatre, go and buy DVDs but never watch movies on TV.'
In addition to the linear channel, ShortsTV will show short film entertainment via Sky
Anytime, Sky's push video-on-demand service, and monthly comedy releases on Go!View, the joint venture between BSkyB and Sony Computer Entertainment Europe which allows owners to download and view video via their PSPs.
Rob Webster, Director of Channels and Operations, BSkyB said. 'ShortsTV is a distinctive channel offering cutting edge content. We're sure our customers will find value in the innovative content ShortsTV will offer them.'
ShortsTV in the UK will be broadcast 24-hours per day and scheduled by genre and mood in blocks of 30 and 60 minutes offering different styles of short films from comedy to animation. It will be included as part of Sky's style and culture subscription package.