David Kaminow has been appointed to the newly created position of president of worldwide strategic marketing at Sony.

Kaminow will continue to oversee all worldwide theatrical market research for the studio and will play a key role in establishing a worldwide marketing platform for all divisions of the department.

He will also work on film brand management and franchise evaluation for the worldwide marketing group and reports to Sony Pictures Worldwide Marketing president Marc Weinstock.

During his tenure with the studio, Kaminow has overseen research and helped develop marketing strategy on such films as This Is It, Spider-Man 2 and 3, The Da Vinci Code, Angels & Demons, Julie & Julia, Hancock, Hitch, Cloudy With A Chance of Meatballs.

He is currently working on Roland Emmerich’s upcoming disaster epic 2012, the Hugh Grant and Sarah Jessica Parker comedy Did You Hear About the Morgans?, and The Green Hornetstarring Seth Rogen, among others.

Kaminow joined the studio in 2003 as senior vice-president of worldwide research and most recently served as executive vice-president of worldwide research and marketing.

Prior to joining Columbia, Kaminow spent his career at Miramax Films in New York.