Ciudad De La Luz, Spain’s leading film studio, has appointed Else Martinez as director general. The PR executive will replace Jose Maria Rodriguez Galant, who is stepping down after three years.

Martinez, who is currently director of PE agency Año Cero Comunicacion, says she plans to “open the studio up to the world” and will be particularly targeting the private sector. She takes over the role in immediately.

The studio, in Alicante, has recently played host to Francis Ford Coppola’s family drama Tetro and Danis Tanovic’s thriller Triage. Films set to shoot at the studio, which houses the largest outdoor water thank in Europe, include De La Iglesia’s murder mystery The Yellow Mark, starring Kiefer Sutherland, and Simon West’s biopic Dali, featuring Antonio Banderas as the famous Spanish painter.

Martinez has worked at several international PR agencies, including, including Murphy & Nye, Hannibal Laguna and Peter Murray.  She has also been involved in politics as a town councilor for the opposition Popular Party in the 1990s.