Soumya Sriraman (pictured) has been promoted to senior vice president of theatrical marketing at Universal Music Group's theatrical arm Vivendi Entertainment and Yolanda Macias has been promoted to senior vice president of business development and acquisitions.

One of their first projects is the portmanteau New York, I Love You, featuring segments directed by Natalie Portman and Scarlett Johansson and starring Orlando Bloom, James Caan, Julie Christie, Ethan Hawke, Kevin Bacon and others.

Sriraman has been with the company since 2005 and previously served as director of marketing at Warner Home Video and director of brand marketing for Universal Studios Home Video.

Macias also started in 2005 and prior to joining the company she worked as manager of planning and acquisitions at The Walt Disney Company and vice president of DIRECTV Para Todos and international services at DIRECTV.