Curtin currently serves as co-president of entertainment at the Cimarron Group and in her new post will report to Relativity CEO Ryan Kavanaugh.
At Cimarron Group she was instrumental in launching a strategy division that provided solutions for creative, digital, media and publicity. She contributed to campaigns on True Grit, Monsters Vs Aliens, Gran Torino and the Twilight franchise.
Prior to Cimarron, Curtin was CEO and creative director of Intralink Film Graphic Design and before that served as president of marketing and distribution for Revolution Studios. She has also held prominent roles in the marketing departments for Universal, Disney and Fox.
Relativity currently has the Bradley Cooper thriller Limitless (pictured) in theatres, which has grossed $57m in less than three weeks. The slate includes summer release Judy Moody And The NOT Bummer Summer, as well as Shark Night 3-D and Immortals, both of which will open later in the year.