The UK's Producers Industrial Relations Services (PIRS) is changing its name to Producers Rights Agency (PRA) with effect from June 10.
The PRA is jointly owned by PACT and ITV and represents UK Television and Film producers in dealings with rights owners, performers and creators organisations, and government.
Chief executive, Andrew Chowns said: "In essence we help producers maximise the value of their rights. The new name is a more accurate reflection of the scope of work of the Producers Rights Agency. As well as negotiating agreements with performers, we provide a full range of advice and services to producers on employment and rights issues."