Arik Ben Treston has been promoted to director of marketing anddistributor sales at Burbank-based production and distribution outfit YorkEntertainment.
Treston's duties will include overseeing artwork and ad schedules,handling public relations for trades and consumer press, unit publicity onin-house titles and managing sales to US video distributors.
He has worked at York for the past six months as director ofindependent retail promotions, where he was in charge of the company's publicrelations and distributor sales while also working with the marketingdepartment.
Treston bringsto the company more than 11 years of experience in the home video industry andhas served in management and retail marketing capacities for numerous companiesincluding Starlight Home Entertainment.
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