TribecaEnterprises, the latest business venture of Tribeca Film Festival co-foundersRobert De Niro, Jane Rosenthal and Craig Hatkoff, will launch abehind-the-scenes entertainment show at New York's Jacob Javits
Centre at the end ofthe year.

DubbedSo You Wanna Be In Pictures', the event will run from Nov 20-22 and offerinteractive exhibits, hardware and software demonstrations, panel discussionsand conferences, covering all aspects of the industry from screenwriting andcinematography to marketing.

"Everyonealways asks me what this business is all about, what it's like and how do youget in it," De Niro said in a statement. "Our show will help answer thosequestions as it both entertains and informs.

"Theexpo will also provide an insider's view of the fast-changing dynamics of theentertainment industry where movies, television, music, video and
computer games,animation and special effects have become increasingly

NewYork Mayor Michael R Bloomberg paid tribute to the three partners, adding:"They re-energised lower Manhattan after 9/11 with the Tribeca Film Festival,and they will continue to showcase the film industry in our city through thisnew entertainment expo.

"Iwish them the best of luck in this new and exciting venture, and thank them forall they do for New York City."

Formerentertainment magazine publisher Gerry Byrne will help launch and run the show.