AT&T was unveiled on Monday  as the presenting sponsor of the Tribeca Film festival, replacing American Express who will remain involved in a sponsorship capacity. The festival’s 13th edition will run from Apr 16-27 2014.
AT&T will present a range of public programmes including a day of free screenings.
The company will also sponsor the Tribeca Drive-In series, develop a new app, expand the festival’s hackathon event and play a role in enhancing the Tribeca Disruptive Innovation Awards.
AT&T’s relationship with Tribeca began in 2011 as the lead sponsor of the Tribeca Film Institute’s Youth Screening Series and annual benefit and continued as a signature sponsorship of the 2013 Festival.
American Express, Tribeca’s presenting sponsor since the festival’s inception, will return as a signature sponsor for 2014.