Film fans are continuing to spend on trips to the cinema despite the financial downturn, according toresearch by the Cinema Advertising Association (CAA).
The research, which was carried out at the end of last year, found that 62% of those surveyed said they planned to spend the same amount on cinema tickets as they did before the credit crunch.
Anna Cremin, CAA spokesperson, said: “Despite increased pressure on consumers due to the credit crunch, cinema remains a destination medium.”
The survey, which questioned 3,000 people, also found a significant amount of people see the same film several times. It shows that 25% of those questioned made a repeat visit to see a film and this rises to 37% among 15 year olds – 19 year olds.
Martin Bowley, managing director of Digital Cinema Media, a shareholder in the CAA, attributed the repeat visits among teenagers to the affect of the ‘Facebook generation’. He added: “They are watching a film with different groups of friends.”