UK exhibitor Vue Cinemas has partnered with online DVDrental outfit Screenselect.co.uk to launch 'Vue at Home'.
The partnership will see Vue customers able to accessScreenSelect's library of over 34,000 titles through www.myvue.com.
The summer launch will involve promotions across all Vue's52 cinemas nationwide. When buying cinema tickets, all Vue customers will begiven a voucher offering them 5 free DVD rentals to try Vue at Home. Inaddition, when buying refreshments, Vue customers will be offered a voucher forfree DVDs to add to their collection. The summer campaign runs until September.
Mark de Quervain, Sales and Marketing Director for VueEntertainment said: "We are delighted to have a partnership with ScreenSelect.co.uk.We both recognise that DVD renters are also cinema goers and as such, we seenatural synergies between our two entertainment format offerings. Our plan isto combine marketing activities to increase cinema attendance and DVD rental"