Former Lakeshore International President will head the new London-based sales division uConnect.

Brussels-based uMedia is launching a new international sales division in London and has hired former Lakeshore International President Peter Rogers to head the operation.

uMedia is a production, finance, distribution and vfx company with credits including The Artist and A Monster In Paris.

The new uConnect will manage international sales and finance for select uMedia productions as well as investing in third-party projects.

Rogers was president of Lakeshore International for seven years and worked on films including Million Dollar Baby, Runaway Bride and Underworld. Most recently, he had been president of Omega Entertainment, which worked on Tony Goldwyn’s Conviction (which Rogers executive produced). He had also served as as a non-executive director of Oceana Media Finance and was formerly a partner in Cobalt Media Group, MD of Chrysalis Films International, and sales and marketing director of J&M.

“As a young, dynamic company, we’ve quickly positioned ourselves at the centre of the European production and finance sector over the last eight years with some major successes.  Peter’s appointment will forge important relationships with new international partners and build on our exciting slate of titles,” said uMedia CEO Adrian Politowski.

“uMedia already has very successful funding, production, post-production and distribution businesses,” added Rogers. “Adding international sales and finance is a natural progression in the group’s evolution and will allow us to provide a total film service.”