Universal Pictures and Top Up TV are working together to launch PictureBox,a video-on-demand subscription service in the
The PictureBoxservice, owned by Universal, will launch this autumn on Top UpTV's new Anytime service (available to customers of Freeviewin the
Subscribers will pay amonthly fee to view feature films that will be downloaded and stored in the TopUp TV Anytime Digital TV Recorder. The catalogue of films,which will offer just seven features upon launch, will be updated daily withfilms being added.
"This deal underscores therapid growth and success of Freeview in the
Added Beth Minehart, senior vice president of international on-demandlicensing for NBC Universal International Television Distribution: "PictureBox is a fantastic example of utilizing today'stechnology to enable new business models, and we look forward to exploring theexpansion of this and other new distribution models in the
Universal had been one ofthe leaders in offering on-demand film content in the UK, striking downloads dealswith LoveFilm and British Telecommunications.