The University of Salford has become the latest higher education institution to be recognised as a Skillset Media Academy.

Salford has been selected by industry evaluators from the education sector and the television, interactive media and post-production industries.  The final selection was made by a panel chaired by Greg Dyke, former director general of the BBC.

Kate O’Connor, Skillset’s executive director of policy and development, said: “Skillset is delighted that Salford has been successful in its application to become a Media Academy. It is very well placed to make a major contribution to media education, training and research.”

The University’s School of Media, Music and Performance offers courses including film screenwriting, fiction film production, film studies and English and film studies. It becomes the 19th higher education institute to gain the recognition.

It will continue to work with industry partners to develop new curricula, progress teaching and research, and help students to become more employable in the media sector.

Salfordwas the first university in Greater Manchester to sign a partnership agreement with the BBC and will be opening an innovative new higher education centre next to the corporation at MediaCityUK, Salford Quays in 2011.