Leading Indian content and animation producer United Television (UTV) is in talks with a raft of local broadband players as it readies to scale up its broadband streaming service and launch four niche channels for DTH telecast.

UTV is discussing plans for the move, which is expected to cost $11m, with Indian broadband operations including Reliance, Spectranet, Ortel in Orissa and Satyam. UTV chairman Ronnie Screwvala said that the investment would be pumped into areas such as studio post-production facilities, new infrastructure, gearing up content for DTH and regional programming, plus multi-lingual dubbing.

Apart from DTH, UTV has ambitious plans in broadband streaming media. The company has launched India's first broadband streaming site, sharkstream.com.