Inthe latest bid to stamp out piracy and the causes of piracy, MPAA chief JackValenti is heading for Dublin on Oct 11 to hold talks with Irish Prime MinisterBertie Ahern.

Thefive-day trip is seen as an opportunity to urge Ahern and his top brass to takea lead on the anti-piracy fight in Europe ahead of Ireland's presidency of theEuropean Union (EU).

Itis understood Valenti will place special emphasis on the EU's proposedenforcement directive that is currently passing through the European Parliamentand outlines ways to combat illicit copying.

Valentiwill urge Irish ministers to place piracy at the top of relevant EuropeanCouncil agendas and encourage EU ministers to collaborate with theircounterparts in Russia, which has a growing optical disc piracy problem.