The alliance creates a p&a pool for animated films and the parties have named Simon Crowe’s SC Films International as sales agent.

Former WMI co-head Cassian Elwes, PR and marketing consultant Lisa Taback and licensing attorney Geneva Wasserman will act as part of the advisory team.

“The p&a fund participation of Maloof Entertainment is a fantastic way to improve the timing and economics of our domestic and foreign distribution deals for our animated films,” Vanguard head John Williams said.

“We are absolutely delighted that Maloof Entertainment is working with Vanguard and Aurelius to create this P&A fund,” Adrienne Maloof, co-owner of Maloof Entertainment, said. “We believe this is a great way to further diversify our entertainment portfolio.”