UK online DVD rental service Video Island has unveiled a partnership with leading UK website MSN.co.uk.
The move sees the launch of MSN DVD Rental within the MSN Entertainment Channel, which will be serviced by Video Island.
MSN's 16.2 million users will now have access to Video Island's 15,000 titles on DVD. It will see users offered the choice from three flat fee monthly packages allowing an unlimited number of DVD rentals, with a revolving library of 2, 3 or 5 DVDs out at any time.
Video Island launched last year and is backed by companies including film producer and distributor Redbus.
Amanda Anthony, B2B marketing manager at MSN UK said: "We are delighted to have partnered with Video Island to offer online DVD rental to a whole new audience. This is a brilliant service - users will find MSN DVD Rental quick, convenient and easy to use."
Saul Klein, CEO Video Island, said: "Video Island has built a business designed to bring subscription DVD rentals to a mass-market with the largest national brands. Working with MSN will enable millions of people in the UK to experience the unrivalled selection, convenience and value of unlimited DVD rentals."