Kinepolis Cinema Group is standardising its network.

Kinepolis Cinema Group is standardising its network using technology from MasterImage 3D, the companies announced during Cine Expo.

To date, Kinepolis is using MasterImage MI-2100 systems on 35% of its digital screens; a rollout of a further 8% is planned before the end of 2010.

“MasterImage’s approach gives us what we need most — the best presentation for our audiences and a business model that makes sense,” said Nicolas Hamon, Kinepolis’ projection and sound manager. “There’s no seat tax to pay as we’ll own the systems outright, and we won’t need to manage the loss of expensive glasses, since MasterImage offers one-time and reusable glasses, both at a fraction of the cost of other providers. We’re confident that MasterImage is absolutely the right choice for our cinemas and our audiences.”

Kinepolis Cinema Group, which includes 317 screens in 23 multiplexes, has chosen MasterImage 3D systems to be their preferred supplier of 3D screens in France, Spain and Switzerland. This will include rolling out 3D to new cinemas as well as replacing 3D screens from Kinepolis’ previous supplier.
MasterImage systems are installed in 38 countries including the UK, France, Italy, Denmark, US, China, Australia.