Warner Bros Pictures International (WBPI) has entered into a slew of direct digital cinema deployment agreements with key Asian circuits.
The company has struck deals with Golden Harvest Cinemas Hong Kong and Vie Show Cinemas Taiwan of Orange Sky Golden Harvest Group (OSGH), Hong Kong’s MCL (Multiplex Cinema Ltd), a wholly owned subsidiary of Kadokawa Intercontinental Group Holdings Limited, and The Grand, the territory’s largest Cineplex.
Warner Bros will supply digital features to DCI-compliant digital projection systems installed by these circuits and will make financial contributions towards recoupment.
The announcement was made jointly by WBPI president of distribution Veronika Kwan-Rubinek and Fiona Chow, executive director and COO of Orange Sky Golden Harvest Group, Simon Tan, general manager of Vie Show Cinemas Taiwan, Grace Wong, group general manager, Kadokawa Intercontinental Group Holdings Limited, and Raymond Chan, director of The Grand and director of property development at the Shaw Group.
“We are excited to partner with Orange Sky Golden Harvest Group, Vie Show, MCL and The Grand, who share our commitment to innovation,” Kwan-Rubinek said. “We are thrilled that our product will be on digital screens as they infuse the Asian marketplace.”
“Digitalisation is a very important part of our overall strategy to bring enhanced theatrical experience to our audience in the region,” Chow said. “We are very delighted to have WBPI as the valuable partner for our digital rollout and look forward to working closely with the WBPI team in the region.”
“This is a very important milestone for our Group as well as exhibitors in Asia,” Tan said. “We are very pleased to have WBPI’s support in our building a new digital platform that enables us to bring more variety of contents and better quality of cinema experience to our customers in Taiwan.”
“MCL is committed to digital deployment and is pleased to have concluded this agreement directly with WBPI,” Wong said. “We have always been a leader in bringing quality exhibition to the cinemagoers of Hong Kong and this is a giant step in the direction of achieving the goal of providing on every screen the sound and image exactly envisioned by each film’s creator.”
“As one of the newest and most successful cineplexes in Hong Kong, we are thrilled to join hands with Warner Bros Pictures International to support the development of digital cinema in Asia,” Chan said.