Lynne Frank has been named executive vice-president of international marketing at Warner Bros Pictures

In the newly created position, Frank will work with Warner Bros Pictures president of worldwide Marketing Sue Kroll on the division’s day-to-day strategy, business and campaign planning across all territories.

She will oversee all international campaigns, planning and budgets, as well as the strategic development and execution of regional and local campaigns.

Frank will be involved in local acquisitions for regional release and will be the key international liaison with other divisions in the company, including home entertainment, television and consumer products.

The executive arrives from ESPN and will also serve as key liaison to the international distribution team.   

Frank most recently served as managing director and senior vice-president for ESPN Europe, Middle East & Africa and prior to that was at Turner Broadcasting System Europe,