Warner Bros Entertainment'sGlobal Brand Management has announced its line-up of senior executivesresponsible for promoting properties throughout the company's divisions.
Joining executive vicepresident of global brand management Diane Nelson are new vice presidents Irika Slavin, Sandy Yi, Lisa St Amandand Amber Fredman. The quartet will support Warner Bros Global BrandManagement's directive to workwith the company's marketing teams on maximising a property's revenue potential across all divisions. Basedin Burbank, the vice presidents will report directly to Nelson.
Fredman served with Nelsonin a similar capacity on the divisional level on the Harry Potter franchise and will continue to focus on the Potter brand with St Amand, as well as Charlie And TheChocolate Factory properties and TimBurton's upcoming Corpse Bride.She will also assume oversight of the Looney Tunes brand.
Fredman joined Warner Brosin March 2002 as director and rose to vice president of theatrical marketing inNovember 2003. Her previous business development appointments include Burger King and Puma North America.Slavin previously managed the global Matrix franchise alongside Nelson and will oversee all brand activity relatedto Batman Begins, the sci-fi thriller V For Vendetta written and produced by the Wachowski Brothers, aswell as the studio's DC Comics branding initiative.
Prior to this promotion sheserved as director of theatrical marketing and previously held publicitypositions at Fine Line Features and Dreamworks. St Amand will supervise the HarryPotter brand with Fredman, as wellas the Polar Express and HappyFeet franchises. She joins thestudio after working as an independent consultant for a number of entertainmentclients including Warner Bros, Buena Vista, New Line Cinema and Dreamworks.
Yi assumes brandresponsibility for the Supermanfranchise and joins the global brand management team from Warner Bros ConsumerProducts, where she most recently served as vice president of marketing,overseeing brand marketing efforts for the Harry Potter franchise as well as Charlie And The ChocolateFactory worldwide.