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The Weinstein Company= hassigned Deep Focus as its online agency of record, overseeing all of thecompany's online media planning and buying, creative advertising, andpublic relations.

Deep Focus chief executive officer Ian Schafer previously served as vicepresident of new media at Miramax and Dimension Films from 1999 to 2002.

The agency has handled Miramax and Dimension Film's online media and creati=vestrategies for the past three years, working on such titles as Sin Cityand the Kill Bill franchise.