Former Magnolia Pictures executives Tom Quinn and Jason Janego have joined Harvey and Bob Weinsteins’ upstart division and will attend Toronto in their new roles. Meanwhile Magnolia president Eamonn Bowles said the company intended to remain “vibrant” and expected to make an announcement on Wednesday.

The new TWC division will aim to become a “marquee destination” and distribute titles across multiple platforms in a day-and-date strategy pioneered by the likes of IFC Films and Quinn and Janego’s former employers at Magnolia. It is anticipated the slate will kick off in the first half of 2012.

Former Magnolia svp Quinn had been keen to branch out for some time and is understood to have left on good terms with his former colleagues. He and former Magnolia head of business and legal affairs Janego will serve as co-presidents of the as-yet-untitled venture and oversee content and distribution strategies, production and acquisitions. Based in New York, they report to Harvey and Bob Weinstein and COO David Glasser.

“Our experience in digital distribution has been eye-opening and inspiring,” the new hires said. “We see it as a new frontier for studios and for independent filmmakers of every stripe. It makes perfect sense that the godfathers of modern independent cinema, Harvey and Bob Weinstein, would be the first studio chiefs to launch a business dedicated to these new platforms, and we are thrilled to be working alongside them in this new venture.”

“There are just so many great movies being made all over the world, and the new digital platforms make it possible for more people than ever to see them.” The Weinsteins said. “We are thrilled about launching this new label with Tom and Jason at the helm: not only are they innovators with a deep understanding of all things digital, they’re two guys who love movies like we do.”