After four years at Lionsgate’s Santa Monica offices, the executive has been named evp of sales and distribution at Tiger Gate Entertainment, the joint venture between Lionsgate, Saban Capital Group and Tiger Gate management.

Reeds will be based in the company’s Hong Kong headquarters and lead all sales activities and direct Lionsgate’s film and television sales in Asia.

She reports to Tiger Gate CEO William Pfeiffer, Lionsgate’s international division president Helen Lee Kim and Lionsgate Television’s Peter Iacono.

Tiger Gate operates the pay-TV channels KIX and Thrill and is the exclusive distributor for Lionsgate content across Asia.

Prior to joining Lionsgate Reeds worked for Paramount Vantage International and Fabrication Films.