The veteran publicist previously worked alongside Prodigy co-founder Erik Bright at Insignia PR.
As evp of television and sports entertainment Rosenfield will work closely with Bright to expands the TV business and brings extensive experience to the space, having previously represented Josh Schwartz and Shonda Rhymes, Endemol Entertainment, Big Brother, Fear Factor, Paula Abdul and Tom Green, among others.
Turning to the sports initiative, Rosenfield will use his experience at sports statistics company AccuScore to develop media strategies and representation for athletes, companies, brands and events.
He will also seek to help sports films gain exposure in ways that go beyond the traditional film campaign coverage.
For the last four years Rosenfield oversaw AccuScore’s daily online business and formed editorial partnerships with Yahoo!, ESPN, Wall Street Journal and Sporting News, among other initiatives. Prior to that he served as head of entertainment at Fifteen Minutes PR and was a principal at Insignia.
“It is great to be working with Zach again, whose wealth of experience will be a tremendous asset to our company,” Bright said. “He is one of the most talented media strategists I have worked with and in bringing him on board, it signals Prodigy’s expansion into all aspects of the entertainment industry.”
“I am thrilled to work again with Erik and am here to take the solid foundation that Prodigy PR has built and grow the company to cover television and sports,” Rosenfield said. “The convergence of sports and entertainment is ever-present in our society today and I want to offer our clients and partners the best PR services to play in both arenas.”
Prodigy president and CEO Bright co-founded Prodigy in 2009 with former THINKFilm distribution and publicity executive Alex Klenert, who serves as Prodigy COO.