Alice Zou and Alyssa Grinder have joined DDA Public Relations’ domestic publicity division in Los Angeles.
Zou joins from MPRM as a senior account executive and brings extensive corporate and festival publicity experience. She will handle corporate and domestic film clients. DDA’s roster of corporate clients includes Imagention Abu Dhabi, FilmNation, Alliance, RCR Media Group, the Dubai International Film Festival and LLeju Productions.
Grinder arrives from Allied Integrated Marketing and will handle handling international and domestic theatrical campaigns. She brings broad film and festival experience and will commence work on campaigns for Roland Joffe’s There Be Dragons, Sanctum, The King’s Speech and The Tall Man, among others.
Both will report to senior vice president Dana Archer who runs the Los Angeles office.
The two additions will enable DDA to expand its services to include domestic film representation at various US and international film festivals. Current services include international film representation, corporate entertainment and event management through DDA Event Management.
“As Los Angeles operations continue to expand, the inclusion of domestic film capabilities at festivals such as Sundance, Berlin, Cannes, Toronto and Venice was a natural progression,” Archer said. “DDA has deep-seeded roots in the international film circuit and Alice and Alyssa will be instrumental in expanding our reach.”