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E-M-S, Sunfilm strike video distribution pact

German video and DVD company E-M-S New Media has forged a distribution partnership with Munich-based video distributor Sunfilm.Under the terms of the agreement, Sunfilm will handle distribution of E-M-S video and DVD titles in the rental market, while E-M-S will do the same for Sunfilm titles in the sell-through sector. "The rental business is a very personal one and Sunfilm has exactly the right contacts for this," explained E-M-S distribution chief Peter Riedel.

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