Following its recent adoption of a new company logo,Graham King's independent finance, production and distribution companyInitial Entertainment Group has announced that it will no longer be known asIEG.

Hereafter, the company has said, it will be known by itsfull name or as Initial but no longer by the acronym IEG.

Recent creditsfor Initial, a wholly owned subsidiary of Internationalmedia, include GangsOf New York, Traffic and Ali.