Welton most recently served as the company’s evp of corporate and digital development and theatre operations and will report to IMAX CEO Richard Gelfond.

In his new role Welton will take charge of IMAX’s worldwide theatre sales and operations and will oversee efforts in projection technology and serve as the executive in charge of the company’s Canadian headquarters in Mississauga, Ontario.

Welton joined IMAX in 1997 as director of business affairs and has held several senior roles. He led the development of IMAX’s revenue share business model and digital transition and played an integral role in cementing partnerships with AMC and Regal Cinemas.