Watchmen watch: reaching beyond the fan boys through online innovations
The arrival of Watchmen was always going to generate buzz. On March 6 the film will hit more than 6,000 screens worldwide, with all the major markets opening within the month (the last to open, Japan, is only three weeks behind North America). With a launch of this magnitude in such a tight timescale, how have Warner Bros and Paramount Pictures International attempted to engage a wider audience than the fan-boy faithful’
Subscriber only content
You must be a paid subscriber to Screen International to read this article and receive complete, unrestricted access to screendaily.com
Screen International Subscribers:
If you are a Screen International subscriber please sign in with your email address and click submit:
Not a Screen International subscriber?
Choose one of these options:
Subscribe today for immediate access to screendaily.com and Screen International magazine at a special introductory rate
Find out more about all the benefits of a subscription to Screen International by clicking below
