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Watchmen watch: reaching beyond the fan boys through online innovations

The arrival of Watchmen was always going to generate buzz. On March 6 the film will hit more than 6,000 screens worldwide, with all the major markets opening within the month (the last to open, Japan, is only three weeks behind North America). With a launch of this magnitude in such a tight timescale, how have Warner Bros and Paramount Pictures International attempted to engage a wider audience than the fan-boy faithful’

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