Watchmen watch: reaching beyond the fan boys through online innovations
The arrival of Watchmen was always going to generate buzz. On March 6 the film will hit more than 6,000 screens worldwide, with all the major markets opening within the month (the last to open, Japan, is only three weeks behind North America). With a launch of this magnitude in such a tight timescale, how have Warner Bros and Paramount Pictures International attempted to engage a wider audience than the fan-boy faithful’
Continue reading – simply subscribe below
It takes just two minutes and you’ll immediately gain full access to ScreenDaily.com, PLUS Screen International monthly magazine delivered to your door.
Screen International Subscribers:
If you are a Screen International subscriber please sign in with your email address and click submit:
Not a Screen International subscriber?
Sign up today for immediate and complete access to screendaily.com and the monthly Screen International magazine for as little as £19 a month!
Find out more about all the benefits of a subscription to Screen International.