Milan exhibitor to add IMAX venue
Milan-based exhibitor Arco Program is to add an IMAX screen to its Skyline multiplex in Milan.
The revenue-sharing agreement is large-format operator IMAX’s first in Italy.
Andrew Cripps, president, IMAX EMEA, commented: “Leading independent exhibitors, such as Arco Program, are crucial to our network expansion in Europe. We’re delighted to join forces with them and bring IMAX to more audiences in Milan - the center of Italy’s largest metropolitan area and a strategic location that we believe will set the stage for new opportunities for IMAX in Italy.
Founded in 2005 and managed by Walter De Pedys, Arco Program operates or books approximately 200 cinema screens in the Lombardy, Piemonte, Liguria and Veneto regions.