Veteran Jean-Claude Bordes takes on production consultant role as 35-year-old Vivien Aslanian is promoted to head of distribution.

Pathé Films has reorganized its French operations, promoting young executives to top positions and creating a number of new media and technology roles.

The Paris-based production and distribution giant said in a statement it had reorganized its structure, “to meet the challenges created by the growing number of co-productions and by digital media.”

Under the new structure, Jean-Claude Bordes has been appointed production consultant, reporting directly to Pathé chairman Jérome Seydoux. He was formerly vice president of distribution.

The 65-year-old film industry veteran has worked at Pathé since 1999 when the distribution company AMLF, where he was the head of sales, was rolled into Pathé.

Marc Lacan and Romain Le Grand remain in place as managing directors in France.

Vivien Aslanian, formerly head of video, has been promoted to senior vice president of distribution.

The 35-year-old executive joined Pathé Video in 1997 and has held the position of senior vice president of video since 2004. He has also co-produced films for Pathé such as Safari, The Italian (L’Italien) and The Tuche Family (Les Tuche) and the feature-length animation Zarafa.

Johann Frarier has been appointed in a new role of vice president of information technology. The 30-year-old Frarier joined Pathé in 2005 as an information technology manager.

Remaining in place are Véronique Boucheny as technical director, Olivier Cottet-Puinel as senior vice president of legal and business affairs, Florian Genetet-Morel as director of production, Christine Hayet as senior vice president of television sales and Loic Prot as controller.  The above positions report to Lacan and Le Grand.

Muriel Sauzay, vice president of international sales, is not impacted by the changes and continues to report to executive vice president Francois Ivernel.

Under the restructuring, Aslanian will head up a pole devoted to distribution and marketing.

It features Henri Demoulin as vice president of sales for France, promoted from regional distribution chief for northern France; existing director of marketing Thierry Lacaze, and Thomas Thevenin in the newly created post of vice president of new media marketing.

Oliver Valton, who has been appointed vice president of video and VOD, will also report Aslanian

The Pathé statement said the changes would be operational as of April 16.