Leading Asian-Pacific region VoD channel ANYTIME has signed afive-year distribution deal with India's largest broadband provider India OnLine Broadband Limited.
Four million homes in Mumbai and Delhi will have access to ANYTIMEVoD's movie channel and interactive games channels by March 2007.
The ANYTIME VoD movie channel will be the exclusive provider ofHollywood VoD programming in India. ANYTIME channel is expected to go live inDecember.
'This is an unprecedented deal for IPTV in the region,'ANYTIME chief executive officer Craig Zimbulis said. 'On-Demand deliveryof video content is set to boom in India: this is a country that clearly has ahuge appetite for next-generation services.'
The initial launch will take place in Mumbai with other Indiancities to follow. The platform is currently undergoing technical trials.