Media infestment group Ingenious has appointed Robert Bentonand Richard Jeffrey as chief executive and head of securities, respectively, ofIngenious Securities. Both had worked at Bridgewell Securities.

The new business will launch in 2007 to provide research onthe media sector. The pair have worked closely withIngenious during recent fundraising and the initial public offering ofIngenious Media Active Capital.

Patrick McKenna, chairmanof Ingenious, said: "I am delighted that Robert and Richard are to join theteam here at Ingenious. The media sector is changing rapidly and this createssignificant opportunities for Ingenious Securities to provide specialist adviceto those operating in this large, complex landscape."

Benton added: "To be joining Ingenious atthis stage in its development is tremendously exciting. Ingenious's network inthe media industry is unrivalled and there is a gap in the market whichIngenious Securities will be uniquely well positioned to exploit."