Quebec-based film and television production outfit Max Film is returning to films sales through a new division, Max Films International.
The first project to be handled, says Max co-founder and president Roger Frappier, is the company's La Grande Seduction, Jean-Francois Pouliot's comedy about the residents of a modest fishing village which will premiere as this year's closing night film of Directors' Fortnight.
Working with Frappier to launch the new division is director of international marketing Alexandra Wermester, a veteran of Alliance Atlantis' international division
Max Films used to handle sales in-house before striking a deal with Alliance Atlantic to handle its titles internationally. Upon termination of that agreement, Max Films retained the international rights to its product and will now handle all international sales through its new division.,
Since 1989, Max has produced several award-winning and internationally successful French and English-language features including Jean Claude Lauzon's Un Zoo La Nuit, Denis Villeneuve's Maelstrom and Denys Arcand's Jesus Of Montreal.
Before founding Max, Frappier also produced Arcand's The Decline Of The American Empire.