Jeff Reichert joins as vp of theatrical marketing and Stephanie Bruder becomes vp of marketing.
The announcement rounds out the recent spate of top-level executive appointments that includes the arrival of Vincent Scordino as vp of acquisitions.
The team will be on the ground in Toronto as company top brass plan to assemble a line-up of 24 titles for release in 2013.
Reichert last served as svp of marketing and publicity for Magnolia Pictures and held senior positions at IFC Films and Cowboy Pictures.
Bruder (pictured) was senior director of marketing at New Video, which Cinedigm recently acquired. Before that she headed online marketing initiatives for Koch Lorber Films and managed campaigns for Focus Features and Universal Pictures at marketing firm Special Ops Media.
“Both Stephanie and Jeff are deeply knowledgeable, well-rounded industry players who will be ideal partners for filmmakers and content creators seeking innovative ways to market feature film and entertainment content, while exploiting every opportunity for innovation in VOD, digital and mobile distribution,” CEG co-president Susan Margolin said.