Spurred by impressive results at its IMAXcinema in Mexico City, Latin American exhibitor Cinepolis has moved forward to2005 the target opening dates for two proposed Imax cinemas in other Mexicancities.
The cinemas are part of a deal previouslyannounced in 2004 and were originally scheduled to open in mid-2006 andlate-2007 respectively. One screen will be in Monterrey and the other locationwill be announced at a later date.
According to Cinepolis, since its openingin November 2004, the Cinepolis Perisur IMAX has been regularly achieving 90%capacity for its weekend screenings. The company claims the addition of theIMAX cinema in the multiplex has increased weekdayattendance by more than 20 per cent.
'We are extremely pleased with howan IMAX theatre has impacted our flagship multiplex in Mexico City - drivingbox office performance, enabling us to charge a premium price for a premiumexperience, and 'wowing' our audiences,' said Alejandro Ramirez, deputyCEO of Cinepolis.
With 1,121 screens, Cinepolis is thelargest exhibitor in Latin America and the eighth largest in the world.