IMAX has struck a deal with leading Taiwanese exhibitor VieShow to add an additional six IMAX cinemas in Taiwan.
This follows on the success of the country’s first IMAX screen at the 600-seat Sun VieShow Cinemas multiplex in Taipei, which opened in April 2009. That location saw recent hits with IMAX versions of Monsters vs. Aliens and Transformers: Revenge Of The Fallen.
The new theatres will be installed with IMAX’s digital projection technology, and will be completed by June 2014.
This deal follows another key Asian pact, as IMAX and Chinese studio Huayi Bros. plan to release mainstream Chinese films in IMAX theatres in China and elsewhere in Asia.
IMAX will have 77 theatres operating in Asia by 2012.
Charles Wang, Chairman of VieShow Cinemas, said: “The incredible performance of our first location has exceeded our expectations. We believe that adding more locations will boost our brand and bottom line, especially given that IMAX’s film slate has expanded to include mainstream Chinese films, and the performance of our first location has proven the compelling economics of IMAX’s digital projection system.”
“VieShow is doing an exceptional job of marketing The IMAX Experience to its customers in Taipei and we’re delighted to see such strong results from its first location,” added IMAX CEO Richard L Gelfond. “VieShow’s decision to add six more locations and their enthusiasm towards IMAX helps us continue to generate momentum in Asia.”