Cinetic Rights Management (CRM) is planning a web premiere of Mary Bronstein's SXSW title Yeast on the online video site Dailymotion. Headed by former SXSW film festival director Matt Dentler, CRM was launched earlier this year with a mandate to exploit the online potential of its clients' work.

Yeast, which stars Bronstein, Greta Gerwig, Amy Judd, Josh Safdie, and Benny Safdie, will be available over the weekend of October 10, streaming for free exclusively on the site. Dailymotion presented the New York premiere of the film on the roof of its NYC offices Tuesday night. CRM is representing the film and will make it available on other digital portals down the road.

Dentler told Screendaily, 'We are excited to begin our relationship with an esteemed global destination like Dailymotion, and starting with Mary's film is a wonderful introduction to breaking new ground together.'