The Asian Film Market is striving to be a full-service market and already encompasses the contents market, projects market PPP and locations and production services convention Bifcom.
Last year, the market also launched talent showcase Star Summit Asia, which aims to stimulate co-productions by showcasing Asian talent, and this year is launching a second projects and financing market, Co-production PRO.
An extension of the Producers' Workshop held last year, the initiative aims to give producers an opportunity to promote new co-production projects, forge co-operative relationships and finance future projects. It differentiates itself from PPP, which leans towards arthouse and independent films, by also welcoming big-budget and mainstream projects.
The programme includes presentations by leading film investors including Japan's Avex Group, Korea's SM Entertainment and CJ Entertainment, China's JA Media and Endgame Entertainment from the US. Around 50 co-production projects will also be presented, from the likes of UniJapan's J-Pitch initiative, Kofic's Filmmakers Development Lab and a martial-arts project from Taiwanese film-maker Hou Hsiao-hsien.
In co-operation with Star Summit Asia, Co-production PRO will also hold a seminar with a panel of casting directors active in Hollywood.
Meanwhile, this year's Bifcom has a focus on 3D cinema and features technical presentations from US, Korean and Japanese companies involved in this pioneering area. The second edition of Star Summit Asia will showcase 14 established and up-and-coming stars, including Thailand's Ananda Everingham and China's Yu Nan.