Harrison will be running the company’s London and Berlin offices.
Dana Harrison has joined Paradise FX Europe (PFXE), part of Vertigo Films and the leading European 3D production services provider, as sales director.
Harrison will be running the London and Berlin offices and will be responsible for the strategic growth of the company in Europe. She joins from Panavision Hollywood, where she has managed client contracts and the rental department since 2001.
Tim Thomas, President PFX Corp, said: “We are incredibly excited that Dana has chosen to join the Paradise team, her experience and industry knowledge will allow us to further develop the PFXE brand in Europe’s burgeoning 3D marketplace”.
Harrison added: “I’m thrilled to be joining the PFXE team and looking forward to taking the company to a new level. Paradise’s commitment to developing the most innovative, reliable and production friendly equipment has made them market leaders and I look forward to introducing both new clients, as well as some old friends from the US, to this fantastic technology.”
PFXE, along with post-production partners The Post Republic, have worked on the likes of StreetDance 1 and 2, Dredd and TT3D.