MAD Solutions has acquired pan-Arab rights to seven films in this year’s DIFF line-up, including The Curve and Before The Summer Crowds, which receive their world premieres in the Muhr feature competition today.
The Cairo and Abu Dhabi-based distributor has also picked up two other Muhr feature titles – Omar Shargawi’s Al Medina, which also receives its world premiere at DIFF, and Mai Masri’s 3,000 Nights, which premiered in Toronto.
MAD’s distribution slate also includes Arabian Nights title Love, Theft And Other Entanglements, directed by Muayad Alayan, and short films Ave Maria and 5th Floor Room 52.
MAD, which deals directly with cinemas across the region, is planning limited releases of up to 20 screens for each film. “Our strategy is to prolong the life of each film in the cinema, which is easier to manage when you have a smaller number of screens,” said MAD CEO Alaa Karkouti.
Mai Masri’s 3,000 Nights will be rolled out across three Arab territories over three weeks starting in late February, 2016, while Mohamed Khan’s Before The Summer Crowds, which MAD co-produced, will be released day-and-date across seven to eight territories in March.
Omar Shargawi’s Al Medina and Rifqi Assaf’s The Curve will both be released across multiple territories in the second half of next year.
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