Oded Horowitz-Reuveny’s company opens two-screen arthouse cinema.

The dwindling independent exhibition market in Tel Aviv is getting a shot in the arm with an old-new complex being re-opened by Orlando, an art-house distribution company that until now had to shop around for available screens to open its films.

Located at the Zionist of America (ZOA) House in central Tel Aviv, the two-screen site which had served in the past both for stage productions and for cinema have been completely refurbished at a cost of €600,000, with revamped state of the art sound and DCP systems.

The PPD-Orlando Group and Orlando Distribution, owned by Oded Horowitz-Reuveny, whose past line-up included such internationally acclaimed films as Goodbye Lenin, The Secret In Their Eyes and Mid-August Lunch, has just opened his new Orlando cinemas with Michel Leclerc’s 2010 satire The Names Of Love (Le nom des gens) [pictured], to be followed by Norway’s Oscar submission Happy Happy and Sylvie Testud’s directorial debut La vie d’un autre starring Juliette Binoche and Mathieu Kassovitz.

To add more outlets for his product, Orlando also operates an internet-based VOD service operating through the popular YNET website.