European Film Promotion is introducing a new European film event in the capitals of Berlin, Madrid and London. Picture Europe! The Best of European Cinema will begin in April, coming to London at the Curzon Cinema in Soho from June 8-14.

A premiere party will take place to launch the one-week film festival in each city. The films, selected by the EFP on the basis of their success in their indigenous country and potential for popularity worldwide, will be presented by the directors and actors.

GREY Hamburg have worked with EFP to develop a marketing concept that will take European film across national borders, to a wider, broader audience and increase awareness of European talents.

The project has the financial support of the MEDIA Programme of the European Union. Partnerships have been formed with cinemas demonstrating a varied programme of films. The details of the films showing as part of the Picture Europe! event will be revealed at Cinema Princesa in Madrid on April 13.