Mason will handle marketing duties for all films released under the Walt Disney Pictures and Touchstone Pictures labels in Canada and reports directly to Brett Dicker, executive vice president of Walt Disney Studios Motion Pictures.
Mason started his career at Buena Vista Pictures Distribution in 1993. From February 2007 to the present he served as president and CEO of Mason Marketing Solutions, a Canada-based entertainment business. Among his previous postings was a five-year stint from 2002-07 as vice president of marketing and sales for Canadian exhibitor Cineplex Entertainment.
'Greg is charged with taking a fresh approach on how we plan and implement movie marketing campaigns in Canada,' Walt Disney Studios Motion Pictures Group president Mark Zoradi said. 'He brings to his new role tremendous industry and entrepreneurial experience and we're thrilled to have him leading our Canadian team.'