Oscar nominated Argentine film Son Of The Bride (El Hijo De La Novia), currently on limited release in the US via Sony Pictures Classics (SPC), has already been sold to a slew of territories prior to its world market premiere at Cannes. Neil Friedman's LA-based Menemsha Entertainment which acquired international rights to the comedy last November will introduce the film to buyers at Cannes.
The film has currently earned $320,000 out of 12 prints in Los Angeles and New York alone and is expected to end its run in the US with more than $1m. It is among the biggest hits in Argentina, with a record 1.9m admissions. In Spain, it has nabbed 1.5m admissions, blockbuster standards for that country.
SPC has also acquired rights to Australia and New Zealand. Despite the fact that Menemsha has not screened the film to international buyers as yet, Son Of The Bride has already been snapped up for several major territories.
'Some of the buyers picked up the film without even seeing it,' said Friedman. Among its buyers are Italy's Medusa Films, Portugal's LNK, Mexico's Gussi, Brazil's Europa Films, Colombia's Centauro, Hong Kong's Intercontinental Film, Greece's Odeon A.E. and Venezuela's Cines Unidos. Les Elysees bought it for Benelux, Forum for Hungary, Umut Sanat Filmcilik for Turkey, Pasatiempo Pictures for Central America, Cinemark Ecuador for Ecuador and Eurofilms for Peru.