Jack Pan has joined Robert Simonds’ film and television studio as president of motion picture marketing, effective immediately.

Pan previously served a senior marketing executive at Disney and Summit Entertainment.

He will report to president and chief content officer of the motion picture group Oren Aviv.

“Jack is a marketing savant with a nearly two decade track record of success as a marketer as well as a digital pioneer and online innovator,” said Aviv. “We worked together at Disney and he always delivered bold, impactful and creative campaigns and he always had a strategy to back it up.”

“Joining this team at this moment is a very special and unique opportunity,” said Pan. “Everyone associated with this new studio feels like they are creating an exciting new brand that will be a mainstay in the marketplace for years to come.” 

The venture is gearing up to produce and distribute up to 10 mainstream features a year in all genres budgeted in the $20-$60m range.